Recently, good news has come from the South American market: Jianghuai Automobile Group (JAC Group) has secured an important position in the local automotive market with its outstanding product quality and precise market strategy. Among its achievements, JAC trucks ranked among the top three in terms of semi-annual sales in 2025 among global brands, winning wide recognition and favor from users.
Since JAC Group officially entered the Peruvian market in 2006, it has deeply cultivated the region for 19 years. Over the years, JAC Group has been committed to providing local customers with high-quality products and considerate services, performing particularly prominently in the light commercial vehicle sector. It has ranked first in sales of Chinese-brand light trucks in Peru for 11 consecutive years.
In response to Peru’s complex geographical environment of mountains and plateaus, JAC light trucks are designed and customized on demand. Having undergone altitude testing at 4,818 meters on the Peruvian Plateau, they have withstood the test of local harsh road conditions and environments with high-end quality, and are widely loved by local users.
At the Plateau Truck Rally held in Peru in June, which brought together major well-known automotive brands, JAC K7 tractor heavy truck “RED DRAGON” won the first place, strongly demonstrating JAC Group’s strength and position in this field.
Facing the broad prospects of the overseas market and the ever-changing market situation, JAC trucks continue to deepen their layout and actively innovate marketing models. In recent years, JAC Group has kept up with the trend of the times, increased the marketing and promotion efforts of truck brands in the Peruvian market, met customer needs, and adapted to market changes.
Recently, the opening ceremony of JAC Group’s first integrated passenger and commercial vehicle flagship store in Peru was held in the capital city of Lima, marking a new stage in JAC Group’s market and product layout in Peru. At the heavy truck new product launch held simultaneously, the newly launched heavy truck dump truck product was developed based on years of continuous user research and value insight, targeting local special working conditions, injecting new impetus into JAC Group’s development in Peru.
The latest data shows that in 2025, JAC Group’s terminal sales in the Peruvian market will remain among the top global brands. The sales volume of its full range of products ranks fifth among global automotive brands, with light truck sales retaining the top spot among Chinese brands and ranking second among global brands.
From a market pioneer to an industry leader, the success of JAC trucks in the Peruvian market is the best testimony to their product quality, technical strength, marketing strategy, and service philosophy. In the future, JAC Group will continue to deepen cooperation with partners, accelerate the realization of the goal of “the top Chinese brand in Peru” through product upgrades, channel expansion, and precise marketing, bring more high-quality products and services to Peruvian users, and contribute to the local economic development.
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