A New Chapter in Global Marketing: BAIC FOTON Launches Its First Overseas Social Media Marketing Empowerment Program in Riyadh, Saudi Arabia
Recently, the first session of BAIC FOTON’s Overseas Social Media Marketing Empowerment Program was successfully held in Riyadh, Saudi Arabia. Focusing on social media marketing for commercial vehicles in overseas markets, the training combined theoretical instruction, hands-on practice, and interactive discussions to help local distributor teams enhance their social media management and marketing capabilities.
Strategic Planning: Seizing Emerging Opportunities in Overseas Social Media Marketing
As the global automotive marketing landscape undergoes rapid digital transformation, short-form videos and social media are becoming increasingly important channels for consumers to learn about products. BAIC FOTON is developing its overseas social media marketing system with TikTok as a key platform, complemented by locally relevant platforms. Focusing on brand communication, customer engagement, and sales lead generation and conversion, the company is strengthening its international digital marketing capabilities. Through structured training, localized guidance, and ongoing operational support, BAIC FOTON aims to help its overseas teams gradually develop the skills and capabilities needed to manage social media operations independently.
Hands-On Practice: From Understanding to Application
The four-day training program covered TikTok account positioning and brand building, short-form video production and lead conversion, livestream operations, paid advertising, and team development. During the hands-on sessions, participants worked in groups to write scripts, shoot and edit videos, and take part in simulated livestreams. Trainers provided on-site feedback and guidance, while participants shared their work and exchanged ideas. These activities helped deepen their understanding of content planning and social media operations.
Following the training, one participant shared: “This training helped us better understand the practical value of social media marketing. Through short videos and livestreaming, we can showcase the key strengths of FOTON products more effectively, reach more potential customers, and create more opportunities to convert interest into sales. This is particularly valuable for our frontline sales teams.”Several participants noted that their previous understanding of TikTok marketing had been largely limited to simply posting videos. After the structured training, they gained new insights into livestreaming techniques and the importance of content planning. Some commented, “We never realized livestreaming could be done this way,” while others recognized that “planning the right content is far more effective than filming without a clear purpose.”After the hands-on session, one participant enthusiastically shared: “I used to think making videos was difficult, but after creating one myself during the training, I realized how helpful the right techniques can be. I’m already planning the content for my next video.”
Driving Continued Progress: From the First Stop to Global Reach
Starting with the first training session in Saudi Arabia, BAIC FOTON will steadily roll out its Global Social Media Marketing Empowerment Program. In its initial phase, the program will focus on several key markets, combining centralized training, one-on-one local coaching, and practical operational guidelines to build systematic social media management capabilities. Through this initiative, BAIC FOTON aims to strengthen its digital marketing capabilities, support the sustainable growth of its overseas business, and further enhance the brand visibility and customer reputation of FOTON commercial vehicles in global markets.
